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Change from the Inside
 Jerry Sternin went to Vietnam to try to help starving children. Rather than importing tactics that he knew would work, or outside techniques that he was sure could make a difference, he sought out the few families who weren't starving, the few moms who weren't just getting by but were thriving. And then he made it easy for these mothers to share their insights with the rest of the group...
"The traditional model for social and organizational change doesn't work," he told Fast Company. "It never has. You can't bring permanent solutions in from outside."
Over and over again, the Sternins have discovered a simple process: find leaders (those who are doing things differently and making change), and then amplify their work, give them a platform, and help them find followers-and things get better. They always get better...
It's such an effective idea that it saves children's lives every day. All the Sternins did was find the mom with the healthy kids. And then they helped the others in the village notice what she was doing. They gave that mom a spotlight, encouraging her to keep it up and, more important, encouraging others to follow her lead.
Quoted from TRIBES: WE NEED YOU TO LEAD US by Seth Godin, |
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| | cin (Guest) | 14/12/2009, 07:08 | | up
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